Gillette, Walgreens and the Diabetes Association of Brazil have all recently been held up as gold standard for marketing in the health industry. From Gillette’s recent ‘First Shave’ campaign to Walgreens’ ‘Battle Beautifully’, these brands have been using marketing to not just increase ROI but foster social change as well. Their work has come out of Grey Group.
In this session lead by Grey’s President of Global Health and Wellness, Jason Kahner, learn how the health industry can make marketing experiential, thrilling, intuitive and truly personal. He’ll reveal how some of their best and most controversial campaigns have worked as he draws on recent case studies to unpack why brand purpose differentiates brands and engages customers, endears loyalty and contributes to culture and society.