Mumbrella Masterclass: Marketing to Seniors
Seniors are the disruptive demographic – they can be seriously cashed up, extremely time-rich and full of diverse interests. But they are also a group that is continually marketed to in ways that assume too much about them and will not grab their attention.
Changing this is not rocket science but it does require a significant rethink of who seniors are and what they want. Doing this could have a dramatic effect on ROI if you get it right.
Bronwyn White is the CEO of New Young Consulting, a market research company that specialises in the over 55’s lifestyle and travel market. She’s spoken at both the Mumbrella Travel Marketing Summit and Mumbrella360 on marketing to seniors, both times with delegate ratings well above four stars.
At the Mumbrella Masterclass: Marketing to Seniors, White will lead an interactive session that will change the way you think about seniors and how to market them.
If your business is trying to stay relevant with this continually shifting demographic, looking to accomplish significant growth over the next few years or operating in a highly competitive space, targeting one of the biggest demographics successfully could be a significant part of the solution.
Learn how to do it best in this detailed Masterclass.