Virtual Workshops:
Nov 09 & 10
Mumbrella’s Digital Essentials, powered by digitalbrief, has gone online. The course is designed to give you an essential up-to-the minute update on the fast paced digital marketing landscape. Whether you’re a seasoned professional looking to brush up or benchmark your strategies, or someone new to the digital world, this workshop format suits a variety of skill levels. Learn what you need to add to your digital know-how as we cover strategic models, content marketing, website development, paid media, social, retention marketing, search, strategy development – and look to the future. After attending the two-day virtual workshop, you’ll walk away with greater confidence across digital marketing topics, tools and techniques to help you long after the course has ended, and a look at where your strategies and marketing activities sit compared to others across industries.
Check out the full course outline across the two days. Every participant will also gain access to the workshop content online for a full 365 days after the course. Students will learn about digital marketing tools, techniques & chrome extensions along the way.
Before heading into digital marketing examples, ideas, products and tech, the course will bring you ‘back to basics’ with core strategic digital marketing models, setting a framework for the learning ahead. During this component we will review multiple models and see their impact on digital marketing.
Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course, within the online learning area.
Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.
Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.
Through a unique approach, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment.
Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.
Learn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.
Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.
Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.
Individual Ticket Price
Your ticket includes:
PLUS
Duration of each day: 9:00am – 4:30pm
Mumbrella’s Digital Essentials Virtual is a two-day intensive online workshop developed by Mumbrella and digitalbrief, offered across three Australian cities. Formally established five years ago, digitalbrief works with agency networks, marketers and media companies to raise the level of digital capability, confidence and strategy within teams. Trainers working with digitalbrief have hands on agency experience, with a strong background in digital media, strategy and account management.
About Russell Easther:
As the Founder of digitalbrief, Russ helps marketing and media professionals gain confidence and excel in digital media. He sees a big demand for digital training delivered by experts who can communicate digital concepts and strategies clearly. This has always come naturally to him and consequently he became a specialist digital marketing corporate trainer, keynote speaker, and consultant to media sales, agency, marketing and C-Level professionals around Australia. Russell prides himself with being up to date with all the latest trends, techniques, platforms, and channels in the digital landscape.
For the full detailed terms and conditions CLICK HERE.
You should attend if:
Delegates from a wide range of company backgrounds, both brand and agency, attend Mumbrella’s Digital Essentials. From marketing coordinators to heads and directors of marketing, account managers and brand managers, a variety of roles and responsibilities are also represented at the course.
By the end of this workshop series, you will have an up-to-date working knowledge in digital marketing and media so you can:
