After co-founding the Frontier Touring Company in the mid 1970s, Michael Chugg went out on his own in 2000 and founded Chugg Entertainment. He then went on to garner a reputation both internationally and on home soil as one of Australia’s most prominent rock promoters. From club shows to stadiums, festivals, special events and everything in between, Michael Chugg has worked with some of the world’s biggest acts from Elton John, Robbie Williams, Pearl Jam, AC/DC, Bette Midler, Prince, Coldplay and Radiohead. The company has also co-promoted some of the biggest charity events Australia has seen including Wave Aid (2005), Live Earth (2007) and Sound Relief (2009).
Michael Chugg is a well known public figure in his own right, running the PR machine for many of his tours and often being the media’s ‘go to man’ for opinion on the music industry or the state of the nation.
In 2012 an indie music arm of the company – Chugg Music – was formed. Chugg Music now looks after a stable of 10 young Australian artists. One of these acts – Sheppard – have this year become the first indie #1 on the Australian charts in 30 years with the single Geronimo, which has now been certified quadruple platinum and is in the top 20 most streamed tracks in the world on Spotify with over 700,000 plays per day. Geronimo is now on release in the UK and Europe through Universal/Decca, through Republic in the USA and is selling in 45 countries worldwide.
Many of Michael Chugg’s achievements have been recognised with a plethora of awards over the years including Pollstar’s International Promoter Of The Year (1999, 2008 & 2010), CMA International Talent Buyer/Promoter Award (2006), ILMC Lifetime Achievement Award (2008), International Music Person of the Year (Musexpo 2012) and Festival Promoter of the Year (Musexpo 2014).
In 2015 The Australian Music Industry Directory named Michael Chugg as the 2nd most powerful person in the Australian music industry. In February 2016, Michael Chugg was named by Pollstar Live as International Promoter of the Year. In October 2016, Michael Chugg was awarded “International Buyer of the Year” at the IEBA (International Entertainment Buyers Association) in Nashville.