November 22, 2018 | The Star Sydney

Book by October 17 to save

Entertain new marketing ideas that could revolutionise your brand

Marketing entertainment has never been more complex or rewarding. Consumers have a thirst for new and engaging experiences, but getting to the right audience at the right time is posing a significant challenge that only the sharpest marketers of brands willing to push the limit get right. Cue Mumbrella’s Entertainment Marketing Summit. This summit encompasses almost all areas of entertainment; from TV and radio to print, performance arts, festivals, live music, ticketing, video games and much more to provide a one-day pass to the best case studies from the most forward thinking brands, deep insights from industry leaders and answers to some of the biggest entertainment marketing questions. If you’re marketing any sort of entertainment, from vinyl to VR, don’t miss this key event.

Featuring in 2018

Ben Cox

Vice President & General Manager ANZ, Nickelodeon

Listen Up: How Radio Marketers are Continuing to Attract Audiences in a New Entertainment World

Listen Up: How Radio Marketers are Continuing to Attract Audiences in a New Entertainment World

The ears of Australians are up for grabs. Radio ratings across a number of capital cities have fluctuated lately while an unprecedented amount of new shows have hit the airwaves.

Radio is also caught in the middle of a period of change for the entertainment industry as a whole. One that is seeing a massive shift in the way audiences consume and respond to content. The effect of digital radio is debatable while the emergence of podcast platforms and new media such as Spotify have intensified the competition.

The environment could well foster disruption, particularly in FM, where there is an opportunity for stations to make significant gains in audience. So how is the radio industry dealing with the current environment and how are its marketers responding to the challenge of audiences that are still engaged but arguably less loyal?

In this session, hear from industry leaders on the current state of Australia’s airwaves, their biggest marketing challenges, what they are doing to ensure that audiences are still tuning in and how they are maintaining relevance in a changing media environment.

Festivals in the Age of Martech

Chris Zajko

Head of Marketing, St Jerome's Laneway Festival

Lottie Laws

Head of Video, Twitter Australia

Penny Rowland

Director Marketing, Commercial & Audience Development, The Australian Ballet


Listen Up: How Radio Marketers are Continuing to Attract Audiences in a New Entertainment World
Keeping the Spring in SpongeBob
Winning Ticket: How Eventbrite Grew to Be a Leading Global Ticketing and Event Tech Platform
Festivals in the Age of Martech
How Fetch Reinvented Itself in the Crowded Entertainment Market
Watch This Space: Twitter’s Push Into the Video Landscape
Dancing to a New Groove: How The Australian Ballet Found New Audiences and Kept Current Ones

Get Involved

If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella’s Entertainment Marketing Summit’s call for session proposals is currently open.

How to Put Forward a Session Proposal

Earlybird tickets

Book by October 17 to save on Mumbrella Entertainment Marketing Summit tickets. Bring your team to take advantage of additional group discounts. Note: Your ticket includes complimentary entry to the Mumbrella Entertainment Marketing Awards (formerly BEFEST Awards) following directly after the summit.

Terms & Conditions

Become a sponsor

Mumbrella’s Entertainment Marketing Summit brings together leading entertainment brands and marketing experts to share insights in the area of entertainment marketing. The summit offers companies the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Venue Sponsor



Need to know more?

About the summit
Who should attend



Contact the conference curator,
Damian Francis.



Contact the sales director,
Victoria Seymour.


For Event Enquiries

Contact the events manager,
Lauren Venables.