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November 22, 2018 | The Star Sydney

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Entertain new marketing ideas that could revolutionise your brand

Marketing entertainment has never been more complex or rewarding. Consumers have a thirst for new and engaging experiences, but getting to the right audience at the right time is posing a significant challenge that only the sharpest marketers of brands willing to push the limit get right. Cue Mumbrella’s Entertainment Marketing Summit. This summit encompasses almost all areas of entertainment; from TV and radio to print, performance arts, festivals, live music, ticketing, video games and much more to provide a one-day pass to the best case studies from the most forward thinking brands, deep insights from industry leaders and answers to some of the biggest entertainment marketing questions. If you’re marketing any sort of entertainment, from vinyl to VR, don’t miss this key event.

Featuring in 2018

Sally de st Croix

Global Franchise Director, Doctor Who, BBC Studios

International Keynote – The Doctor’s In: Regenerating the Famous Franchise

Fanfare of the Future: Engaging the Few to Win Over the Many

Ben Cox

Vice President & General Manager ANZ, Nickelodeon

Leisa Bacon

Director of Audiences, ABC

Dancing to a New Groove: How The Australian Ballet Found New Audiences and Kept Current Ones

THE PROGRAM SO FAR

International Keynote – The Doctor’s In: Regenerating the Famous Franchise
Reinventing Your ABC
Fanfare of the Future: Engaging the Few to Win Over the Many
Listen Up: How Radio Marketers are Continuing to Attract Audiences in a New Entertainment World
Keeping the Spring in SpongeBob
Winning Ticket: How Eventbrite Grew to Be a Leading Global Ticketing and Event Tech Platform
Festivals in the Age of Martech
How Fetch Reinvented Itself in the Crowded Entertainment Market
Watch This Space: Twitter’s Push Into the Video Landscape
Dancing to a New Groove: How The Australian Ballet Found New Audiences and Kept Current Ones
The MCA on Reinventing Marketing Partnerships for the Arts

Get Involved

If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella’s Entertainment Marketing Summit’s call for session proposals is currently open.

How to Put Forward a Session Proposal
SUBMIT YOUR PROPOSAL

Tickets

Note: Your ticket includes complimentary entry to the Mumbrella Entertainment Marketing Awards (formerly BEFEST Awards) following directly after the summit.

Terms & Conditions

Become a sponsor

Mumbrella’s Entertainment Marketing Summit brings together leading entertainment brands and marketing experts to share insights in the area of entertainment marketing. The summit offers companies the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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For Event Enquiries

Contact the events manager,
Lauren Venables.

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