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November 30, 2017 | Seymour Centre, Sydney

2017-11-30 08:00:00 2017-11-30 18:00:00 Australia/Sydney Entertainment Marketing Summit Learn from the marketing leaders from Australia’s biggest media entertainment brands. Sydney Carly Pollifrone carly@mumbrella.com

How Australia’s biggest entertainment brands target shifting audiences

The Mumbrella Entertainment Marketing Summit returned in 2017 with some of the biggest global and local speakers in the industry. The only conference in Australia dedicated to taking a detailed look at the marketing of entertainment brands, the conference featured speakers the likes of live music promotion legend Michael Chugg, Gold Logie winner Samuel Johnson and two-time Tony nominee, David Ian. Top marketers from brands including Microsoft, News Corp, Allure Media, Telstra, Mona, The Australian Ballet and more gathered to lift the lid on how they were attracting new audiences, expanding their reach and shifting their marketing practices to meet new consumer trends. Over 250 attendees filled the Seymour Centre in Sydney to hear from the powerhouse lineup of marketers in a full-day conference that included two individual streams of content outside of the keynotes.

FEATURED IN 2017

Michael Chugg

Executive Chairman, Chugg Entertainment

Q&A: Michael Chugg on the Challenges and Opportunities in Live Music

International Keynote: How Marketing Has Taken Centre Stage in Live Theatre

David Ian

Chairman, David Ian Productions

Michele Garra

Executive Director, Telstra

Telstra: From a Telco, to a Techco, to a Leader in Digital Entertainment

Keynote: How to Win a Gold Logie on Facebook

Samuel Johnson

Head of Cancer Vanquishment, Love Your Sister

Program

8:30am
Registration and arrival tea and coffee
8:45am
Welcome and Conference Overview – Damian Francis
8:50am
Entertainment Marketing: How the Target Market Has Shifted
9:20am
Telstra: From a Telco, to a Techco, to a Leader in Digital Entertainment
10:05am
Q&A: Michael Chugg on the Challenges and Opportunities in Live Music
10:50am
Morning Tea
11:15am
STREAM ONE
Live Now! Is Facebook Live a Genuine Marketing Opportunity?
STREAM TWO
Making Waves: The Podcast’s Reinvention and Market Opportunities
12:05pm
STREAM ONE
The Challenges of Launching a New Entertainment Brand
STREAM TWO
Wrestling Reputation in an Always-On World
12:35pm
Lunch
1:20pm
International Keynote: How Marketing Has Taken Centre Stage in Live Theatre
2:10pm
STREAM ONE
Reinventing the Arts for a New Age
STREAM TWO
Pushing Start: The Video Game Industry You Didn’t Know
3:00pm
STREAM ONE
World Heritage Meets New Tech: The Sydney Opera House’s Decade of Renewal
STREAM TWO
Crossing Borders: How Global Entertainment Players Deal with Regional Audiences
3:30pm
Afternoon Tea
4:00pm
How Mona Redefined the Art Audience and an Entire State in the Process
4:45pm
Keynote: How to Win a Gold Logie on Facebook
5:30pm
Networking Drinks

Become a sponsor

Mumbrella’s Entertainment Marketing Summit brings together leading entertainment brands and marketing experts to share insights in the area of entertainment marketing. The summit offers companies the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

Sponsorship Enquiries

Sponsors

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Supporters

Having so many people in one room, all passionate about the same industry was great!

Finally a marketing conference that's actually worthwhile.

A relevant, forward thinking event which featured the right content for the right group of people.

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FOR content ENQUIRIES

Contact the publisher of live and bespoke,
Alex Hayes.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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For Event Enquiries

Contact the events manager,
Carly Pollifrone.

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