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November 22, 2018 | The Star Sydney
(Returning November 2019)

Headline Sponsor

Entertain new marketing ideas that could revolutionise your brand

Marketing entertainment has never been more complex or rewarding. Consumers have a thirst for new and engaging experiences, but getting to the right audience at the right time is posing a significant challenge that only the sharpest marketers of brands willing to push the limit get right. Mumbrella’s Entertainment Marketing Summit brought marketers from across the industry, from TV and radio to print, performance arts, festivals, live music, ticketing, video games and much more. Attendees heard from some of the most forward thinking brands and industry leaders, and got the answers to some of the biggest entertainment marketing questions.

Featured in 2018

Sally de st Croix

Global Franchise Director, Doctor Who, BBC Studios

International Keynote – The Doctor’s In: Regenerating the Famous Franchise

Fanfare of the Future: Engaging the Few to Win Over the Many

Ben Cox

Vice President & General Manager ANZ, Nickelodeon

Leisa Bacon

Director of Audiences, ABC

Dancing to a New Groove: How The Australian Ballet Found New Audiences and Kept Current Ones

Tony Thomas

Chief Marketing & Digital Officer, NOVA Entertainment

Penny Rowland

Director Marketing, Commercial & Audience Development, The Australian Ballet

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2018 PROGRAM

8:15am
Registration & Arrival Tea and Coffee
8:55am
Welcome Address – Damian Francis
9:00am
Keeping the Spring in SpongeBob
9:45am
International Keynote – The Doctor’s In: Regenerating the Famous Franchise
10:30am
Morning Tea
11:15am
STREAM ONE
The Integration Initiative: Why Commercial Integration in Entertainment is an ROI Hit
STREAM TWO
Lessons From One Of Australia’s Biggest Media Rebrands
12:05pm
STREAM ONE
Festivals in the Age of Martech
STREAM TWO
Listen Up: How Radio Marketers are Continuing to Attract Audiences in a New Entertainment World
12:50pm
Lunch
1:50pm
STREAM ONE
Dancing to a New Groove: How The Australian Ballet Found New Audiences and Kept Current Ones
STREAM TWO
How Fetch Reinvented Itself in the Crowded Entertainment Market
2:25pm
STREAM ONE
The MCA on Reinventing Marketing Partnerships for the Arts
STREAM TWO
Let Us Entertain You: How Entertainment Marketers Can Really Engage
3:00pm
STREAM ONE
Broadsheet on Backing Print and Building Audiences
STREAM TWO
Watch This Space: Twitter’s Push Into the Video Landscape
3:30pm
Afternoon Tea
4:00pm
Fanfare of the Future: Engaging the Few to Win Over the Many
4:45pm
Reinventing Your ABC
5:30pm
Close & Networking Drinks
6:30pm
Entertainment Marketing Awards

Become a sponsor in 2019

Mumbrella’s Entertainment Marketing Summit brings together leading entertainment brands and marketing experts to share insights in the area of entertainment marketing. The summit offers companies the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

Contact the sales director,
Victoria Seymour.

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For Event Enquiries

Contact the events manager,
Lauren Venables.

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