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November 22, 2018 | The Star Sydney

Book by October 17 to save

Entertain new marketing ideas that could revolutionise your brand

Marketing entertainment has never been more complex or rewarding. Consumers have a thirst for new and engaging experiences, but getting to the right audience at the right time is posing a significant challenge that only the sharpest marketers of brands willing to push the limit get right. Cue Mumbrella’s Entertainment Marketing Summit. This summit encompasses almost all areas of entertainment; from TV and radio to print, performance arts, festivals, live music, ticketing, video games and much more to provide a one-day pass to the best case studies from the most forward thinking brands, deep insights from industry leaders and answers to some of the biggest entertainment marketing questions. If you’re marketing any sort of entertainment, from vinyl to VR, don’t miss this key event.

Featuring in 2018

Joan Warner

CEO, Commercial Radio Australia

How to Market a Medium on the Mend: The Story of Australian Radio

How to Market a Medium on the Mend: The Story of Australian Radio

Following the sacking of Barry Hall from TripleM and the fallout over 2Day FM’s breakfast show, what shape is Australian radio currently in and how are radio marketers dealing with this?

As traditional media fight with more and more alternatives for advertising dollars, radios ratings and reputation is getting more and more of the spotlight, both for good and bad reasons. So how are the marketers dealing with this and what do brands and agencies currently think of the medium?

In this session, hear from industry leaders on the current state of radio, the value proposition for the medium and how it is promoting itself to brands and agencies to wrestle revenue off competitors.

Is radio on a knife edge or is the controversy actually helping?

Festivals in the Age of Martech

Chris Zajko

Head of Marketing, St Jerome's Laneway Festival

Lottie Laws

Head of Video, Twitter Australia

Penny Rowland

Director Marketing, Commercial & Audience Development, The Australian Ballet

THE PROGRAM SO FAR

How to Market a Medium on the Mend: The Story of Australian Radio
Dancing to a New Groove: How The Australian Ballet Found New Audiences and Kept Current Ones
Festivals in the Age of Martech
Watch This Space: Twitter’s Push Into the Video Landscape

Get Involved

If you have a great idea for a session, a fantastic case study, or a topic you believe is timely and interesting for the industry that you could present, submit it now for consideration. Mumbrella’s Entertainment Marketing Summit’s call for session proposals is currently open.

How to Put Forward a Session Proposal
SUBMIT YOUR PROPOSAL

Earlybird tickets

Book by October 17 to save on Mumbrella Entertainment Marketing Summit tickets. Bring your team to take advantage of additional group discounts. Note: Your ticket includes complimentary entry to the Mumbrella Entertainment Marketing Awards (formerly BEFEST Awards) following directly after the summit.

Terms & Conditions

Become a sponsor

Mumbrella’s Entertainment Marketing Summit brings together leading entertainment brands and marketing experts to share insights in the area of entertainment marketing. The summit offers companies the chance to get their branding in front of key decision makers across the industry. Raise your brand awareness to a highly targeted audience and speak with us about creating a bespoke sponsorship that fulfils your marketing objectives.

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FOR CONTENT ENQUIRIES

Contact the conference curator,
Damian Francis.

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FOR SPONSORSHIP ENQUIRIES

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Victoria Seymour.

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For Event Enquiries

Contact the events manager,
Lauren Venables.

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