A Deep Dive Into DeeperDive: What We’ve Learned Experimenting With Agentic Experiences on Traditional Publisher Websites

Date: 28 October 2025

It's been only a couple months since the launch of DeeperDive, Taboola's GenAI answer engine. Even in that short time, we've already learned a lot. We'll share insights on the kind of questions being asked, the depth of the conversations, what user experiences have proven the most engaging, what secondary data have been the most valuable and what have been the most difficult pain points to overcome. We'll even share early approaches into personalization and monetization. If you're considering a chatbot or user agent as a way for readers to interact with your journalism, we'll help you find reliable, trustworthy approaches.