Art Versus Science: How to Conceive and Implement an Idea

Creativity has never been more important as brands and media owners fight to earn the eye of the consumer. There is one sure fire way to cut through the noise, win attention and earn results – well executed creative.

But how and where does the idea start, particularly an idea that is nine parts brave and one part safe? What is it that fuels great ideas and gets them off the ground? Is there methodology behind what some perceive as madness?