Presentations Video

Be More Human: How Brands Can Use Emotion to Earn a Place in People’s Lives

Speakers: Matt Holmes, co-founder & executive creative director, Poem; Rob Lowe, co-founder & managing director, Poem

May 27, 2021

It’s harder than ever to cut through the white noise. In today’s world, brands jostle in any way they can for a moment of space on a person’s phone screen, a blink in their social media feed, a news headline or a conversation with their mates. You can pay for those impressions, but making a real human impression is the holy grail – and you need to earn that.

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