Behind Love Island Australia – Engaging Millennial Audiences in a Cross Platform World

Love Island Australia was one of Nine’s breakout hits of 2018 but broke the mould of traditional viewing, with around half its audience streaming the show via 9Now.

In this session hear the story behind one of Nine’s biggest cross-platform experiments. What lead to its commissioning, how did audiences engage with the show, and what was the experience from an advertising and marketer perspective?