Date: 23 September 2025
With almost half of retail media investment coming from reallocated budgets, how are media platforms adapting their strategies to this significant shift in ad spend?
This no holds barred session unpacks how the rise of retail media is forcing a rethink of JBPs, fuelling new measurement collaborations, and driving product roadmaps to align with sales strategies.
From Meta to Google to OOH, hear how established media players are adapting to the growth of retail media, where partnerships with retailers are opening new data and self-serve opportunities, and what’s coming next as retail media reshapes the broader advertising ecosystem.
