Brands, Sustainability and Citizenship – Navigating a World Demanding Change

Speaker: Tim Riches, Group Strategy Director, Principals

November 19, 2020

Some brands have purpose and positive change at their core – the B Corps, the activists, the disruptive challengers taking on “the man” and the corporate conscientious objectors. But what about brands faced with the challenge of surviving COVID, understanding whether community expectations have changed, and how to adapt if so? Whether this is an unprecedented opportunity to “build back better” or simply survive, there’s never been a more important time to consider the relationship between brand and corporate citizenship.