Built to Last or Born to Reinvent? What Gen Z Expects from Brands Now?

Date: 28 August 2025

As generational labels lose meaning and cultural expectations evolve at breakneck speed, brands face a stark choice: evolve or fade. This panel tackles the messy middle - how to stay relevant without alienating legacy audiences, and how to speak to emerging generations without losing your soul. Join a candid conversation with industry leaders who are in the midst of navigating these identity shifts, redesigning relevance and redefining what it means to build a brand that lasts.