CMOs Unplugged: A Frank Discussion About The State and Direction of The Marketing Industry

June 8, 2017

Join Russel Howcroft, Chief Creative Officer of PwC, as he interviews a panel of leading CMOs on the current state of the industry and the road ahead.

This frank and honest discussion draws on the recent findings coming from PwCs “CMO Unplugged” research addressing some of the industry’s current challenges, as well as the opportunities for marketing to drive growth in a flat economic environment. The research findings are presented by Justin Papps, Head of CMO Advisory as a precursor to the panel discussion.