Content Saturation, Attention Economics & the New Age of Experience Design

June 14, 2018

Content Saturation. Nobody wants to talk about it but we are all facing it. We now live in a world where human attention is a scarce resource. For the first time supply of information and content now exceeds the demand, yet we keep adding to the supply.

As marketers, we have become obsessed with content creation, digital transformation and touching people using every channel available to us at every moment in that all important ‘journey’ to purchasing our product.