Converting Comfortable Consumers: How to Break Through in Automotive

Speaker: Sally Kiernan, Marketing Director, NRMA Insurance

August 8, 2019

Whether you are a manufacturer, fuel supplier, insurance provider or other automotive brand, the habits of automotive consumers can be difficult to break. For insurance providers, car insurance is often seen as a low interest category with low frequency of engagement as consumers let their policies roll over from one year to the next. That’s a lot of opportunity simply carrying over from one year to the next.