Destination: Accountability — How Travel Marketers Are Navigating the New Era of Measurement

Date: 28 August 2025

With travel demand surging and media budgets rising, the opportunity for smart, strategic marketing has never been greater. But how prepared are travel marketers to confidently measure what’s working — and what’s not?

In this interactive breakfast session hosted by Mutinex, we’ll explore how the industry is adapting to the next era of marketing measurement. Using insights gathered from the audience in the room we’ll unpack where travel marketers stand today, what’s changing fast, and how leading brands are embracing tools like Marketing Mix Modeling to get ahead.