Disrupting the Disruptor – How DiDi Broke Into the Ride-Sharing Market

Speaker: Douglas Toy, head of marketing, DiDi Australia

October 1, 2020

Australia’s ride-sharing and transportation industry has been dominated by Uber, who arrived in the Australian market in 2012 and paved the way for Australia’s ride-sharing economy. But, this year challenger brand DiDi, which entered the Australian market in January 2018, is already making waves in the ride sharing economy.