Effectively Rubbish: Why Most Agency Measurement is Only For Show

Speakers: Pauline Linton, head of brand communications & advocacy APAC, Adobe; Stephanie Brown, global head of brand (APAC, EMEA & LATAM), Intuit; Fred Azis-Laranjo, head of communications, Australia & New Zealand, ServiceNow; Sarah Tu, marketing manager, me&u

Moderator: Brian Keenan, head of strategy, WE Communications