Exclusive Research: Passions Have Evolved. Have Marketers?

Speakers: Luke Haynes, strategy director, M&C Saatchi Sport & Entertainment; Emily Taylor, chief strategy officer, M&C Saatchi Group

April 7, 2022

Australia’s passions have evolved. We're into new things, we engage with them in new ways and we express our love for them on new channels. Despite this, we work in an industry that has been slow to adapt, one still largely bound by monolithic definitions of passion points - sport, music, film, and 'other’.