Exclusive Research: Purpose is Power: Why Sports and Entertainment Brands Must Consider Purpose-Driven Marketing

Speakers: Stephanie Rudnick, head of global communications and GM, Experiences + Events Team, MKTG Sports + Entertainment and head of PR, Angel City FC; Dominique Down, head of integrated strategy, MKTG Australia

7 April, 2022

Dentsu’s Sports and Entertainment Marketing Agency MKTG has undertaken two global surveys and studies that reveal fascinating insights on how different consumer segments respond to brand sponsorships, and why brands need to truly consider weaving purpose into partnerships across the sport and entertainment industries.