Speaker: Tony Broderick, director, Marketing ANZ, Netflix
A lot has changed since Netflix started as a DVD rental service. Now synonymous with the streaming era, the entertainment giant has grown its brand, its audience and its library of content to become the major player of today’s world of video on demand.
Director of marketing ANZ Tony Broderick takes to the stage to discuss the Netflix marketing philosophy: be unexpected and entertaining. Using real-world case studies, Tony will guide delegates through the campaign activations, editorial and publishing initiatives, and marketing partnerships that have given rise to Netflix’s profile and presence, and reveal the secrets of engaging audiences across the phone screens of commuters to the TVs across Australia’s living rooms.
