From Billboard to Basket: The Converging Worlds of Retail Media & Out-of-Home (OOH)

Date: 23 September 2025

In-store screens have become an integral part of many leading Retail Media networks, blurring the lines between Retail Media and Out-of-Home (OOH) in the process.

But can in-store screens really be considered as Out-of-Home? And if so, what lessons could retailers learn from Out-of-Home companies?