Dashboard-Video-From Brand to Demand: How to Show Commercial Impact of Brand Comms
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From Brand to Demand: How to Show Commercial Impact of Brand Comms

May 27, 2021

The relationship between marketing and communications has never been closer, with COVID and its impact on budgets accelerating the need for more efficient and integrated activities. However, the question in the industry still remains - how do you truly show the commercial impact of brand communications?

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