From Chaos to Curated: How Brands Build Trust in the Age of Overwhelm

In a world drowning in options, from travel plans to dinner reservations to cultural outings, curation has become a survival skill. For audiences overwhelmed by endless choice, the opportunity for brands is clear: move beyond discoverability to becoming trusted guides.

This session explores how curated experiences can help people cut through the noise, rediscover joy, and find meaning - and how brands can earn loyalty by steering audiences through that journey.