From Spectators to Participants: The New Age of Fandom

Fandom today looks nothing like it did a decade ago. From the grandstands of global tournaments to the feeds of micro-influencers, the way fans connect, create, and participate in sport has fundamentally shifted. In this panel, we explore how brands and rights-holders can move beyond traditional sponsorship to truly participate in culture, empowering fans as storytellers, creators, and advocates.

The conversation will unpack: