Graduate Gains: Tapping Into Behaviour and Emotion Science to Increase Market Share

Speakers: Michael Sankey, director, Decision Design; Jessica McCartney, director, Brand & Marketing Communications, Deakin University

Date: 21 July, 2022

Despite Deakin University being recognised as having the ‘most satisfied students’ in Victoria for 10 years running, school leavers hadn’t got the memo. Campaign results were not reflective of Deakin’s sector-leading experience, with applications and market share declining.