Video

Growing Brands in a Post-Growth Era

Speakers: Dennis Wong, Innovation Specialist and Director, Added Value Australia; Adam Ballesty, Marketing and Innovation Director, Diageo Australia

June 4, 2015

Dennis Wong and Adam Ballesty discuss the urgency behind the need for businesses to transition from selling brands to leading lifestyles - why culture and brand purpose is the future of sales - and where the hell is the growth going to come from?

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