Harry Styles vs Taylor Swift: Culture Changes Fast, Why Don’t Our Audience Insights?

Date: 22 May 2024

What preoccupies us Aussies changes all the time. 12 months ago you thought that getting tickets to Harry Styles was the pinnacle, all while binging the latest content across your ever-increasing number of video subscription services.

Fast forward a year, and you are obsessed with trying to get tickets to Taylor Swift, and just want a phone network that works. We are reducing our number of screen subscriptions, and are trying to tackle cost-of-living pressures.