Head to Head Live: Should PR Lead Integrated Marketing Campaigns?

For the first time at Mumbrella CommsCon, the popular Head to Head series, curated by senior reporter Abigail Dawson, will be brought to life live on stage with more industry leaders, a bigger debate, and audience inclusion.

Two teams of four comms experts each will tackle the topic, ‘Should PR lead integrated ad campaigns?’. All of the speakers will get five minutes to express their opinion and respond to the assertions of the other team before the team leaders deliver the final, crushing argument and the audience gets to weigh in with their questions.