How Branded Entertainment Found its Purpose

November 19, 2020

A 2018 Accenture study found that 62% of consumers want companies to take a stand on issues such as sustainability, transparency and fair employment practices. Now, more than ever, purpose matters and in today’s increasingly cluttered marketplace, brands need to stand up in order to stand out. But there’s not much point standing for something if you don’t have a way to genuinely demonstrate it. Sure, you could include purpose in the corporate mission statement on your website but what good will that do?