Date: 19 September 2024
‘Til Its Done is now synonymous with the CommBank Matildas incredible performance at the FIFA Women’s World Cup Australia and New Zealand 2023™.
The "Til It's Done" campaign was designed to rally support and generate excitement for the team as they strive for success in their upcoming competitions, particularly focusing on the FIFA Women’s World Cup™, Olympic qualifiers, major tournaments and BEYOND. Through integrated creative, marketing, digital and media capabilities, via multiple physical and digital touchpoints the campaign set out to reflect the team’s Never Say Die attitude on and off pitch - that it’s never truly done until it’s done. It was also for the fans (old and new) to unite and demonstrate the CommBank Matildas determination, ensuring that the team had unwavering support as they aimed for victory in their pursuits while leaving an enduring legacy that would inspire future generations.
