How to Crack the Memory Code to Achieve Cultural Fame

Date: 23 May 2024

Memory structures. Triple attention economy. Mental availability. All this marketing science mumbo jumbo that is ironically… forgettable.

The secret to effective, enduring brands and their experiences is in evolutionary science. Because memories – particularly if you are a brand – are that prized mental real estate which ultimately drives longevity and memorability. But how do we crack the memory code to earn attention and turn it into brand capital?