How to Create a Campaign for Change – ABC’s War on Waste

Now more than ever, brands understand the importance of embracing initiatives that drive positive societal impact. The ABC created a zeitgeist moment with seasons one and two of the Logie award-winning series, WAR ON WASTE.

Not only did WAR ON WASTE messaging reach over six million people across ABC platforms, but the real success has been the mobilisation of people. Hundreds of thousands of individuals and businesses are embracing real sustainable change, inspired by the ABC’s WAR ON WASTE.