How to Create a Culture of Creative Risk Taking

Date: 27 March 2024

In an era of leveraging risk and ambiguity to drive category-defining communications, client-agency relationships must get comfortable with the fine line between success and failure. 

Spotlighting the recently unveiled campaign, ‘Winnie-The-Pooh: The Deforested Edition’ - reimagining of the iconic children’s book - Kat Kearney, Brand Marketing Director at Who Gives A Crap, and Kiefer Casamore, General Manager of Eleven Melbourne and Sustain by TBWA, will explore how risk drove the brand’s creative process.