How to Harness Creativity in a Competitive News Cycle

Speakers: Tabitha Fairbairn, managing director, Mango Sydney; Matt Chandler, executive creative director, DDB Sydney

Date: 19 May, 2022

Securing earned media is tougher than ever. To nab headlines in a competitive news cycle, it’s becoming more and more essential for PR agencies to not just respond to the news of the day, but to shape it with creative campaigns.

Subscribe to

Get access to this and other great industry content.

Subscribe now

Already subscribed? Login to keep reading

For more information about Mumbrella Pro click here

Subscribe to

Get access to this and other great industry content.

Latest Presentations, Video

Intrepid Travel: What We’ve Learnt About Greenwashing & What All Brands Should Know

How an Earned-First Approach Changed the Direction of the Mudgee Region

Come Down for Air: How Tasmania Built a Brand Platform That Stands Apart by Staying True

The Sequel Ingredient: How Cycles of Salience Helped Take Tourism Australia to the Next Level