How to Master Live Commerce: Your Practical Roadmap

Date: 29 May 2025

Live Commerce is revolutionising the way brands connect with consumers, yet many Australian marketers remain sceptical or uncertain about its potential. In this masterclass, Live Commerce Australia will break down the essentials.

We’ll start with a brief history of Live Commerce, its rise in China and global expansion, and why now is the time for Australian brands to embrace it. Then, we’ll dispel common myths—from misconceptions about cost and complexity to concerns about audience engagement.