Audio MasterClass Presentations

How to Win the Battle for Attention in a Distracted World

Date: 29 May 2025

This engaging session explores the war for attention and why it’s harder than ever to get noticed. Backed by behavioural science, we’ll dive into the psychology of focus, the mechanics of attention, and the science behind what truly captures and holds consumer interest. You’ll leave with actionable, evidence-backed strategies to command attention and keep your brand top-of-mind in an overloaded world. If you’re ready to rise above the noise and win the attention economy, this session is essential for marketers looking to make meaningful connections and stay ahead.

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