International Speaker: The Secrets to Media Pitch Success

Speaker: Laetitia Zinetti, Managing Principal, Media Management, Ebiquity & Chris Graham, Head of Global Media Accountability & ROI, McDonalds

The media and marketing ecosystem is in constant flux. This has led more global advertisers than ever to review – and change – their agency of record. Data from COMvergence, an international global marketing group, shows that while 2017 saw $23.5bn of global media spend reviewed, in the first half of 2018 alone, that figure reached $20bn.