Intrepid Travel: What We’ve Learnt About Greenwashing & What All Brands Should Know

Date: 28 August 2025

In 2023, the UK's Advertising Standards Authority (ASA) upheld a complaint about an Intrepid Travel advert on the London Underground that claimed "planet-friendly small group adventures". 

At the time, the company’s Chief Customer Officer said that while they work hard to accurately represent the experience and impact that Intrepid creates, “we have made plenty of mistakes along the way”.