Key Performance Indicators – What Gets Measured Gets Managed

Speaker: Kathryn Williams, Managing Director, Kathryn's Mint

Like segments of a pie: brand managers have a finite budget to allocate across their various marketing disciplines – yet it is often difficult to create a performance program to ensure that each allocation is geared to deliver a return on investment.

Working with agency entrepreneurs and management consultants, Williams developed the KMint KPI Program which integrates a S.M.A.R.T. based scorecard into Employment Contracts and Job Descriptions.