Media Relations ’21 Style: How Volkswagen Group Evolved its Methodology

Speaker: Kurt McGuiness, public relations & brand experience manager, Volkswagen Group Australia

May 27, 2021

Despite a turbulent year, journalism at its core didn't change substantially in 2020. When it came to the automotive sector, the industry faced redundancies, but also new business launches. Communicating in the ‘new normal’ of the COVID-19 pandemic led to a change in how agencies and brands worked with journalists and stakeholders, ensuring that the media could keep doing their jobs.