Moving Out-of-Home: The Billion Dollar Digital Makeover Redefining OOH

June 8, 2017

It’s been a massive year for the out-of-home (OOH) sector, with 2016 seeing around $300m worth of mergers and acquisitions – and that’s not including oOh! Media’s estimated $1.6bn merger with APN Outdoor. The space is exploding, but its potential has yet to be fully harnessed by marketers.