One percent of Agencies are Female Founded: Addressing Adland’s Big Challenge for 2024 and Beyond

Date: 22 May 2024

According to Forbes (2022), less than 1% of creative agencies in the US and Australia are founded by women. A mere 3% hold the role of creative director across all agencies. Yet, women drive 60-70% of household purchases.

Cindy Gallop's words at SXSW Sydney resonate ‘Women as founders, CEOs, and Creative Directors are imperative. Advertising has long been shaped through the male lens. It's time for a paradigm shift’.