Pitch Imperfect: Stories From The Pitch Room

Sometimes it’s the worst pitch ever – and you win! Sometimes you think you’ve nailed it – and the client moves on. What makes a pitch compelling and what makes it absolutely suck? Everyone has a pitch story – some are wonderful while some make you cry, not in a good way.

Sometimes you just can’t figure out why they won and you didn’t. Or why an agency proposes something that’s so off the mark it’s unbelievable.