PR in the Age of the Robot – How Machine Learning, Automation and Artificial Intelligence Will Shape the Future of Public Relations

March 28, 2019

Almost every other industry is, or has faced, a wave of automation that has displaced millions of jobs globally, and hundreds of thousands of jobs in Australia, however, communications appears to be immune to disruption on this scale, with Oxford University in 2013 estimated only 18 per cent of jobs in PR are at risk of automation.