Publishers & The Answer Economy: Shaping What People Buy, Back and Believe

Date: 28 October 2025

Media has always held the power to shape public discourse, but in the AI era, that power has taken on a new dimension: publishers are now the architects of machine knowledge - building the answers to billions of queries daily.

Celia Harding, founder of LEOPRD and author of the 'LEO Report: Reputation to Revenue – Building Trust, Authority and Visibility in the AI Era', will explore how editorial decisions now determine which voices, brands and narratives AI systems recommend to millions of users tomorrow.