Putting Brand Trust Back on the Map: Selling Print to Advertisers

Speakers: Dominic Counahan, Lead Strategic Thinker, Thinkerbell & Peter Miller, CEO, NewsMediaWorks

September 19, 2019

In today’s media landscape brand safety is one of the biggest issues advertisers are having to consider when deciding where to place their ads. In the wake of recent Facebook and YouTube brand safety crises, agencies and brands are increasingly looking to buy directly from premium and quality content owners, providing print publications with an opportunity to assert themselves as the trustworthy option for brands.