Audio

Relentless Empathy as a Strategy: How and Why Retail Should Develop and Maintain It

Speaker: Danny Lattouf, Regional Head of Retail, IdeaWorks, VMLY&R

March 21, 2020

Customer centricity has become a standard in retail marketing strategy. But going beyond customer focus, centricity, or even obsession is an absolute must. Relentless empathy can spur a culture of customer-first thinking and behaviour that will ultimately serve the end customer whilst greatly benefiting people, partners and providers.

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