Speaker: Danny Lattouf, Regional Head of Retail, IdeaWorks, VMLY&R
March 21, 2020
Customer centricity has become a standard in retail marketing strategy. But going beyond customer focus, centricity, or even obsession is an absolute must. Relentless empathy can spur a culture of customer-first thinking and behaviour that will ultimately serve the end customer whilst greatly benefiting people, partners and providers.