Retail Media in the Age of Agentic AI

Date: 23 September 2025

Retail media is evolving fast, but the next wave is AI-augmented. As agentic AI systems begin not only shaping ad targeting and optimisation, but actively shopping on behalf of consumers, the rules of engagement are shifting. This session, presented by Zitcha's head of data and AI, Alberto Vergara, explores how AI agents making decisions without human prompts could upend retail media networks, impact ad inventory, and reshape brand strategy from the shelf up.