Retail Media Needs to Grow Up – From Ad Sales to a Business Strategy

Date: 23 September 2025

Retail media is no longer the shiny new thing; it's growing fast, getting louder, and demonstrating significant potential. But with growth comes awkwardness. In this session, we’ll unpack the teenage phase of retail media: the identity crises, the clumsy collisions between teams, and the big question: what does maturity really look like?