Speaker: Lauren Quaintance, Co-Founder & Head of Content, Storyation
Marketers love a buzzword and content marketing is no different. But to understand how content can be a truly powerful means of reaching consumers we need to understand more than CTRs and CPCs.
Like writers, journalists and filmmakers, content marketers need to digest the cultural forces shaping the world we live in. And the truth is that people are discontent with content because the huge volume of stuff being produced ironically makes them feel more disconnected. It increases their sense of alienation and aloneness.
